The way customers find your business is changing
Millions of people search for products using ChatGPT, Claude and Gemini.
Be the brand
AI recommends
Compare your brand with competitors and discover what to improve across
Built for marketing teams, brand managers, PR professionals, market research teams, and agencies.
AI recommendations influence what happens next
of AI users have discovered a new brand or product through a chatbot recommendation
US survey · Semrush, 2026of AI users have decided against a purchase after consulting a chatbot
US survey · Semrush, 2026the conversion rate for AI referrals compared with traditional organic search
Non-Google AI referrals · Semrush, 20252 billion people search with AI every week.
Find out where your brand stands.
Turn AI answers into a plan for your brand
Compare AI answers, find gaps in how your brand appears, and use the evidence to prioritise your next move.
Research brands, topics and issues
Build a set of questions around your brand, a topic or an issue. Explore different audiences and locations, then repeat your scans to track how AI’s answers change.
Explore prompt trackingFind out who AI recommends instead
Discover the brands appearing alongside yours, choose which competitors to track, and compare how often they are mentioned for the same questions.
Explore competitor analysisCompare answers across AI platforms
Choose the platforms your audience uses. Find where your brand gets mentioned, where it gets overlooked, and how its description differs between them.
Compare AI platformsFollow the answers back to their sources
Find the pages AI cites when discussing your brand and competitors. Open the sources to investigate what they say and identify content worth reviewing.
Explore citations and sources| # | Source | Models | Type | Hits | Cited |
|---|---|---|---|---|---|
| 1 | g2.com | 14 | 12 | ||
| 2 | capterra.com | 11 | 9 | ||
| 3 | notion.so | 10 | 10 | ||
| 4 | atlassian.com | 9 | 7 | ||
| 5 | zapier.com | 7 | 5 | ||
| 6 | techcrunch.com | 6 | 6 |
Track how your brand's AI perception changes
Compare mentions, sentiment and share of voice across platforms, locations and time. Look closer at the answers behind a shift to understand what changed.
Explore AI brand perceptionDecide what to improve next
Review suggested actions tied to gaps in your scan results. Choose what to work on, track your progress, and run the same questions again to see how the answers change.
See how recommendations workFind out what AI is saying about your business
Create your account to run your first scan for free.
Frequently asked questions
What people usually ask us about AI visibility and how the platform works.
